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Writer's picturePete Noneman

Geoff Fox

LEGENDS AND HEROES HONOREE - OAKLAND SUPERCROSS 2019


Geoff founded Moto-X Fox in 1974 as a distributor of motorcycles accessories for the booming new sport of motocross. In the mid-’70s, alongside his brother Bob, Geoff developed and sold Fox branded suspension. To showcase their technology, they started the privately owned professional racing team Team Moto-X Fox in 1977. Well before today’s team look, the Team Moto-X Fox wore matching, handmade gear. The gear was such a hit that a clothing brand was born. The rest they say is history as Fox went on to be the largest apparel brand in motocross. Over the years Legends and Heroes like Mark Barnett, Ricky Johnson, James Stewart, and Ricky Carmichael have won championships wearing Fox. Even today’s legends like Chad Reed and Ken Roczen wear the famous Fox Head logo. Geoff was inducted into the AMA Motorcycle Museum Hall of Fame in 2009.

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